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LinkedIn – Advertising
Why should you care about LinkedIn’s ad platform? Well, there are 80 million LinkedIn users worldwide; 1.5 million C-level executives; 1.3 million small business owners; 32 million US users. So, I’m...
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LinkedIn – Branding
We’ve been talking recently about LinkedIn and the numerous ways you can utilize the platform for yourself and your organization. We see at least six business functions (see list below) in which...
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LinkedIn – Business Development
Photo credit: melodi2 from morguefile.com business development – n : business function focused on strategy, creating strategic partnerships and long-term relationships with suppliers and customers....
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How Is Social Media Like A Mullet?
Photo: Copyright 2001 Columbia Pictures When you live in the South you sometimes still see the male hairstyle known as the mullet. As Joe Dirt said in the movie by the same name, a mullet is “business...
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Market Successfully In Today’s Interactive Environment
I just did a session called Market Successfully In Today’s Interactive Environment for the Bank of Commerce’s School of Commerce (SOC). The SOC is designed to help independently owned businesses with...
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LinkedIn – Event Promotion
Event marketing has always been a powerful tool for professionals. Think high-end wine dinners thrown by financial services pros. Now, you can take advantage of social media to take your events to the...
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LinkedIn Recruiting
We will talk today about using LinkedIn for recruiting purposes in the final installment of our series Are You LinkedIn? LinkedIn is more evolutionary than revolutionary. It is primarily a tool to...
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LinkedIn For B2B – The Series
We have recently concluded our series of posts on how to use LinkedIn for business-to-business purposes. Below, you’ll find an easy-to-navigate overview that takes you to the complete posts. Are You...
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Top 5 Posts Of 2012
Photo credit: alvimann from morguefile.com We’re five months in to 2012, so I thought I’d review what you have been reading here at THINKing. Let’s get going: Creativity Boost #3 – Dictionary...
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Get Your Company LinkedIn
Editor’s Note: this piece was written originally for and appeared on SocialFresh LinkedIn’s Company Pages seem to be an afterthought among the other high profile social networks like Facebook, Twitter...
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10 Things To Do Today
Sometimes we become paralyzed because there seems to be so many things we could and should be doing to market our companies. Longtime readers know I’m typically a strategy first guy, but sometimes you...
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Open Networker? Yes, I Am.
I am an open networker. That means I will connect to almost anyone who wants to connect with me, particularly on LinkedIn. If we are not currently connected, click on the photo above, go to my...
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LinkedIn For B2B – A THINKing Series
LinkedIn For B2B - A THINKing Series Listly by Harry W. Hoover LinkedIn For B2B - A THINKing Series This series of posts discusses all the ways you can utilize LinkedIn for B2B. 50 Views crowd rank...
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LinkedIn: Your SEO Resume
Charlotte’s Financial Executives Networking Group invited me to come speak recently on the topic of using social media to fill and find a job. The response was so good to the segment about how your...
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LinkedIn: Your SEO Resume – Part 2
In the first installment, we talked about having a professional photo, developing a killer headline and adding good keywords to your title. Let’s go back to title keywords for a moment. Above, you’ll...
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Effective Use Of LinkedIn – The List
Effective Use of LinkedIn Listly by Harry W. Hoover Effective Use of LinkedIn These are posts about how to take your Linkedin profile to its highest and best use. 61 Views crowd rank curated alpha...
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How Not To Use LinkedIn
We’ve talked on this blog before about that fact that I’m an open networker. In other words, I’ll connect freely with folks on LinkedIn who seem legitimate. Today, I connected with a young man who...
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What Is Wrong With This Picture?
According to 3M, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Now, when you can’t get a job because you don’t have a...
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